Comment posted to WordPress 3 Theme Talian with Targeted AdSense and SEO Optimisation by Template Creator.

Your WordPress permalinks setup could have a slight negative SEO impact on deep pages main SERPs, all depends on each pages SERPs and if they are related to the categories.

It is a small impact and if you’ve got a setup like you have, not worth changing it now.

In a perfect world when targeting a SERP the URL would include just that SERP, extreme example would be something like if you was after a SERP like “Google AdSense Templates” the ideal URL would be


After you go deeper than the home page your ideal URL setup would be for a SERP like “SEO WordPress Themes” on the above domain:


Basicaly as short as what covers the main SERP, IF you are concentrating mostly on one SERP per page.

I target more than one SERP per page quite a bit, I’ll target a main SERP like “SEO WordPress Themes” and some related SERPs like “Premium SEO WordPress Themes” and so I might go with a URL like:


The problem with your setup (as you’ve suspected) it has the potential to add words within the URL not that related to the pages SERP.

If my example above was in the category “Products” the URL would be:


Admittedly I wouldn’t have a category called just products, but you get the idea :-) We’ve now got the word Products in the URL and it doesn’t really help gain SERPs like “Premium SEO WordPress Themes”.

On the other hand it could be used for trying to obtain more secondary SERPs, but it will mean you are diluting the main keywords within the URL to gain secondary SERPs.

For example if you wanted to keep your page titles short, so rather than a page title like “Premium SEO WordPress Themes” we used “WordPress Themes” by having a category like “Premium SEO Products” we add the Premium to the URL:


and get all the keywords as before.

The amount of SEO benefit you gain/loose from this is not worth loosing sleep over.

I tend to avoid having the category as part of the URL because it targets all the SEO benefit from a URL into the keywords within the title of a page/post. I do tend to go with relatively long titles that target more than one SERP though**, so don’t need the added keywords from a category within a URL.

** I target multiple related SERPs because it’s so much easier to obtain lots of relatively easy long tail like SERPs than add up to a LOT of traffic than trying for a smaller number of harder SERPs. Overall it’s easier and you can get more traffic.

See this comment for how to exclude pages from your header navigation menu.


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Find this code:

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The only meta tags that’s got any value that might get

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I thought I’d explained this above, but

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I’ve mentioned my politics site a few times on my sites in a negative light

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